Franchise Digital Marketing Study 2019

102 Brands. 44 criteria. 4,488 data points.

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Our Franchise Digital Marketing Study (FDMS) is an analysis of digital marketing adoption and effectiveness among leading franchise brands.

The FDMS analyzes and compares franchises across 44 critical elements of effective digital marketing execution, organized into five categories.

Parallel Path - Webinar Topics

Website Design
& Performance

Parallel Path - Webinar Topics

Local Business
Listing Presence

Parallel Path - Webinar Topics

Paid Search
(Performance Media)

Parallel Path - Webinar Topics

Social
Media

Parallel Path - Webinar Topics

SEO
(Earned/Owned Media)

Parallel Path conducted evaluations using a combination of industry-leading digital marketing tools, as well as its own expertise and experiences from successfully serving franchises for over 10 years.

Parallel Path | Franchisor’s Guide to Digital Marketing

Download the complete study to gain insights into our results by industry, study methodology, and criteria.

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